So Matchy Matchy
in commuting traffic you hear the NPR’s General Manager declare, “A generous donor
has agreed to match all donations given during today’s drive time.” Ever wonder
why these pledge drives so often include a match? Because nonprofits know it works.
research shows that outreaches which include a matching component drive 19%
higher donation levels and individuals are 22% more likely to give when there is a
match on offer.
have taken note. At Till, families tell us that matching is an effective household
strategy to encourage children to save more. More so, matching helps children to
adopt good habits, nudge them towards better decisions, and has a long-term impact on
a child’s financial behaviors.